Introduction
My name is Eric Neal, and I’ve been a recovery-based investigator since 2005. Over the years, I’ve specialized in recovery investigations dealing with contractual breaches, child support, judgments, and more. I also do investigative consulting on a variety of other case types, as well as privacy-based consulting.
While business hasn’t fallen into my lap, I’ve developed a strategy to attract clients without cold calls or door-to-door marketing. I do this by utilizing Facebook groups to engage with other investigators and potential clients.
Why Facebook Groups?
Investigative Facebook groups offer a unique opportunity for investigators to market themselves effectively. Many investigators don’t take full advantage of these platforms, missing out on potential business. By participating in these groups, you can showcase your skills and build a reputation without overtly marketing your business.
I personally run over 5 medium to large sized Facebook groups that focus on investigation.
Sharing Value-Based Content
To market yourself effectively, focus on sharing value-based content. This can take many forms:
- Sharing Techniques: For instance, I once shared an OSINT technique I used to identify people behind user names in a different country. This post led to a new client who hired me to track a scammer in Germany. I successfully completed the case and that led to some future content.
- Funny Stories: Sharing humorous or interesting stories from your investigations can engage others and build rapport.
- Asking Questions: Engage with others by asking questions. This not only shows your interest but helps you learn from more experienced investigators. It also get’s your name out there.
I do this often in my main group – The Skip Tracer.
Regular Engagement
Engage in these groups regularly. Aim for once or twice a week, but even two to three times a month can be effective. Consistent participation keeps your name in front of others and builds your reputation over time.
Balancing Value and Confidentiality
When sharing techniques or stories, it’s crucial to maintain client confidentiality. Provide enough detail to demonstrate your expertise without revealing sensitive information. For example, I might share how I used an AI tool I built to compile and analyze data without giving away proprietary details.
Overcoming Hesitation
If you’re hesitant to participate, start small. Ask questions or share a simple success story. Remember, marketing yourself doesn’t mean putting your business name out there. Focus on building your personal brand. People will come to know you as an expert, and business will follow.
Dealing with Criticism
Social media can be a harsh environment. People can be critical, and it’s important to have a thick skin. Don’t let negative comments deter you from engaging. Constructive criticism can help you improve, and dismissive comments shouldn’t discourage your efforts.
Conclusion
Engaging in Facebook groups is a powerful marketing tool for investigators. By sharing valuable content, asking questions, and consistently participating, you can effectively market yourself and attract new clients. Remember, it’s about marketing yourself, not your business. Stay positive, engage with others, and watch your network grow.
Thanks for reading and if you’re interesting in checking out my investigative courses, Click Here.
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